products: who wears the pants - company or photographer?

So how do you make something that's not alive, look lively? That is my biggest challenge when it comes to product photography. Recently, I've been presented with more projects involving makeup, food, jewelry, and clothing. To my surprise, I found it more grueling and time consuming taking pictures of these items versus people. 

This past weekend, I was assigned to shoot Roger Gonzalez (@rog1102) for Myles Apparel. Roger recently was drafted by the Oakland Athletics and called up to the single A team for the Beloit Snappers, all right after hand surgery. Myles Apparel focuses on choosing their inspiring brand reps from a spectrum of sports, combining health, fashion, and fitness.

This company approached me with a PDF of "guidelines"...I'm never a happy camper when I receive guidelines (such a rebel, I know *hairtoss*). Instead of letting these rules rain on my parade, I took it as another creative challenge - how can I grasp the company's vision, while at the same time, keep my style visually present? Here's how I did just that.

what I did:

  • avoided the "captain obvious" shots - oh look at me, wearing my workout shorts *flexes*
  • made sure my background wasn't too busy and my product was the main focus
  • bumped up that color to add that lively, vivid touch
  • when a person is wearing an article of clothing, it makes the assignment a little easier - I like to always say "make believe I'm not here"...and let me tell you, that phrase always works like a charm

results:

  • consumer relates to the casual feel of the product shots and thinks to themselves "wow I need this in my life/life is not complete without this"
  • if you really hit the nail on the head, you'll get some sales! dolla dolla billzzz

 

xx,

Danielle Margherite

Danielle FusterComment